September 07, 2010 Rick Gilman discusses the importance of social media through communication to potential customers.... August 06, 2010 Rick Gilman discusses how to prospect for clients and how to use technology as a source to get new customer's attention.... July 06, 2010 Rick Gilman discusses why multimedia communication is important as a marketing tool, and how to incorporate video production.... June 02, 2010 The pairing of service and technology hasn’t changed since that time nor, I suspect, will it ever change. What has changed is the level of technology and the intensity of customer demand and expectations. ... May 06, 2010 Weblogs (or blogs) have been around for more than 15 years, although you probably wouldn’t have recognized them as such back in the early ‘90s.... April 06, 2010 The insurance industry has been beset with the need for transparency. ... March 09, 2010 For most people of my generation, today’s technology gadgets, gizmos and thingamabobs are wonderful—and frightening—advances. ... February 04, 2010 When we speak about “change,” we often talk about the pace of change or the challenge of change.... January 07, 2010 Much of President Obama’s focus these past several months has been on healthcare reform and the idea that we can cut wasted spending with greater efficiencies to healthcare.... December 09, 2009 Have you ever taken some clients out for golf? Do you periodically send your customers and prospects newsletters that offer tips on safety, ways to save on premiums or information on new products? Well, that’s all social networking.... November 09, 2009 Do you remember the 1964 World’s Fair in New York City? I remember being a wide-eyed 10-year-old boy walking through the many different pavilions with images of “The Jetsons” dancing in my head.... October 09, 2009 Twitter, tweets, tweeters (or twitterers, rhymes with widowers, which is ironic because obsessive users can make their loved ones feel abandoned) are just some of the words used to describe this latest rage.... September 01, 2009 At places I visit, I find that many of the local folks comment about the weather: “If you don’t like it, wait 10 minutes and it’ll change.”... |